The past month or so has been filled with pestering everyone and anyone I can find who keeps a blog and reviews fantasy novels to take Mage for a spin. For the most part, I'm pretty pleased with the rate of response, even if it's a "No Thanks." At the very least, that's one more person aware the book exists.
While I do have a modest stash of bound copies, I'm initially offering a printable PDF and an e-pub file for review purposes. It's faster, cheaper, and more environmentally sound. A number of reviewers have been open to the approach, but enough haven't that I'm beginning to suspect a primary appeal to being an established reviewer of novels is the constant flow of free books — perhaps at the peripheralization of promoting speculative fiction as a whole. Ah, woeful is the loss of innocence however slight.
Nonetheless, inroads are being made, one e-mail at a time. And more importantly, I'm having lots of fun.